Good Work
FoundLet’s talk growth

Meet the founder · Desi Robinson

Marketing experience.
Founder perspective.

You’ve built a business worth choosing. Let’s help more of the right customers find it — and give them a clear reason to choose you.

I’m Desi, founder of Good Work Found. I bring more than 15 years of marketing and business-building experience to independent businesses that want a clearer route to growth.

Find your next move

Brands I worked with through my previous agency career

01 / Experience that earns its place

I’ve helped established brands reach new customers.

As a co-founder of a consultancy focused on Chinese consumers, I worked with luxury and retail brands on positioning, campaigns and partnerships that connected them with a valuable new audience.

That work taught me to start with the customer: what matters to them, what makes a brand worth choosing, and how to turn attention into action.

Today, I apply that thinking to local businesses — with priorities, scope and budgets that fit the business in front of me.

02 / Built it. Lived it. Learned from it.

I’ve been the founder on the other side of the marketing budget.

I built The Wyld Herb Company from scratch: developing the brand and products, growing online sales, working with agencies and building retail partnerships.

The business reached national distribution through Holland & Barrett and built a six-figure annual Amazon business, alongside its own online store.

I also learned how much growth depends on the details: margins, operations, repeat customers and what is left after the bills are paid. That experience shapes how I work with you.

650+Holland & Barrett stores in the retail rollout
Six figuresAnnual Amazon revenue achieved by Wyld Herbs
15+ yearsAcross marketing, brand building and entrepreneurship

These are achievements from my previous work and businesses, rather than results delivered by Good Work Found.

03 / Put that experience to work

A clearer plan.
A stronger route to customers.

For independent businesses, growing groups and founders who need someone to take ownership of their marketing priorities.

Find more local customers

Local growth support

Improve how customers discover your business and how easily they can enquire or book — across one location or several.

  • Local search and Google Business Profile
  • Clearer service pages and booking journeys
  • Search and AI visibility foundations
  • Agreed measures for enquiries and customer actions
Explore local growth support
Give marketing a clear owner

Fractional marketing leadership

Experienced marketing direction for a business that needs senior support on a part-time basis.

  • Positioning, customer priorities and a practical growth plan
  • Campaign direction across search, social and partnerships
  • Coordination of your team, agencies and suppliers
  • A regular review of results, spend and next steps
Discuss marketing leadership

Scope and time commitment agreed around your business.

04 / How we start

Get clear before getting busy.

  1. 01

    Understand the business

    Your customers, capacity, priorities and current marketing — including what the available data can tell us.

  2. 02

    Choose the work that matters

    Agree a focused scope, responsibilities and measures of progress. Start with the most useful commercial opportunity.

  3. 03

    Deliver, measure and adjust

    Review what changes in enquiries, bookings or sales, where those can be measured, and use that evidence to decide the next move.

Let’s talk about your business

What would better marketing make possible?

Tell me what you want to grow, how many locations you have and what feels stuck. We’ll start with a focused conversation about the help you need.

Discuss your growth prioritieshello@goodworkfound.com